I‘ve talked to Business owners who are really against the idea of setting up a blog. According to HubSpot’s recent study, this is a BIG mistake. Their study found:
Does this open your eyes to the need to have a blog? The study indicates that having a blog could increase your visitors – and thus your potential clients – by 55% or maybe you have more business than you can handle?! If you don’t believe it, you can track it. Just set up your blog and do this:
BIG TIP #1 If using WordPress, add WP site analytics plugin. This allows you to go to your DashBoard and see the traffic that’s coming to the site daily. If you’re not using WP, have your web master set up Google analytics so you can track the info in your Google analytics account page. (I can do it as well)
Links back to your site are also very important for SEO (search engine optimization). This is how you get found in the search engines and links back to your site carry a lot of “link juice”! Here’s a quick what to find out how many links you have to your site:
BIG TIP #2 To find number of links to your site open up a Google search box. Type in – links: your web address.com – no http://www. Then click search. This will bring up the number of links to your site. I’ve gotten to the #1 position with just over 50 or so links.
You need links back from authority sites like FaceBook, LinkedIn, Aritcle distribution sites are great, YouTube etc.
Last, to get your pages indexed you need to do some SEO. Here’s what you need to do:
BIG TIP #3
- Go to Googel’s keyword tool and search for you articles topic keyword phrase.
- Pick several words or phrases that relate to your topic.
- Use them in the title, the body, any headlines and the closing
- If you’re using WordPress, you can add “All One SEO” and enter all your keywords in that as well
If you do these things you’ll be light years ahead of your competition and well on your way to burying them and taking that coveted #1 Google Rank!
BIG BONUS TIP #4 Now that you’ll be getting all this new traffic be sure to have a well designed optin box through someone like Aweber. There are specifics you want to consider but I’ll explore that in another articel.
If you have any “how to” questions, please ask in the comment area. Of course if you need this done for you, I can handle it.
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