It’s almost that season again – the rape of a holiday called “Christmas”. So what does Christmas have to do with Social Media and what you need to build your business? PAY ATTENTION AND YOU JUST MIGHT ‘LOIN SUMTHIN.’
Every Christmas we hear admonitions to “put Christ back in CHRISTmas!” Why? Because people realize that the TRUE meaning for many has been lost. It’s become a marketing frenzy and seems to start earlier and earlier each year.
It’s no longer about family, fellowship around a table, food, laughter and a warm fire. It’s pushing and shoving for that last minute deal; over-stuffing our credit cards instead of the kids stockings; getting pissed off when someone gets the last parking spot up front – it’s get me, give me, buy me, take me, do me….. “I need, I want, gimme, gimme, gimme, I need, I need, come on, gimme, gimme!” to quote from “What about Bob.”
We all long for something different, don’t we…deep down in our hearts? Come on… you know you do!
THEN WHY DO WE INSIST ON APPROACHING SOCIAL MEDIA THE SAME WAY? We’re greedy and it’s all about “moi.” Example:
After I recently sent out a notification of my new blog, I got a “follow” request from a handful of people on twitter. I was excited; “Wow, people are actually reading my stuff and want to connect.” So I followed them back. Within a few minutes I got the same damn auto-tweet back from ALL of them. (The must all have the same Twitter manager and auto responder!) WHAT A TURN OFF! And guess what, I’ll be “turning them off” as well!
Now I’m no prude and I understand why people use auto-reponders & automated software – I use them too – but for first contact with an individual, is that really necessary? Can’t we just have a back and forth REAL conversation? Of course we can… and hence my point! BE REAL… BE PERSONAL… BE APPROACHABLE… OFFER SOLID CONTENT and people won’t “un-follow” you like I’m going to do to those fools!
SOCIAL MEDIA MARKETING IS ABOUT THE “MARKET” NOT THE MARKETER OR THE MARKETING!
At my wife’s suggestion, I got out her 1828 dictionary and looked up marketing… err… not there… how ’bout marketer… hmm… not there either! So how ’bout MARKET! Yes, big section on the market.
You see back in the day the Market was central to society. People brought their wares… their products… to the “market” to sell, barter, trade, primarily with PEOPLE THEY KNEW – THEIR NEIGHBORS! They were a trusted member of the community.
I’ve been a student of Marketing for over 40 years and think too many times we over- think things – over-sell, when simpler is better and works just as well.
I remember when I started my new career in Insurance and met my first client with a “big” portfolio. I didn’t know enough to be clever & bullshit with them! But one thing I knew how to do was LISTEN! And I did… for hours! But in the end I’d built enough trust that the lady gave me all her personal documents to take with me. THAT WAS HUGE! I did eventually “SELL” her but not before I’d built TRUST!
Social Media Marketing is no different – it’s just a new market, that’s all. The conditions of doing business are the same; the way we build relationships is different. Now we use Twitter, FaceBook, LinkedIn & other social media sites and communicate through the use of a keypad, video, podcast, pictures, posts, recordings and more. But in the end the one who gets to take home the prize of new clients is the Social Media Marketer who has built trusted relationships by delivering quality FREE content consistently.
Please, don’t try to rush the process. It will only do you more harm than good. Take your time to interact, respond, be personal and personable and you’ll find in the end you’ll have more business than you can handle!
Holding the key to your social media success,
PLUGINS! Share one of your social media “let down” moments or personal revelation like my Twitter story.