Linkedin Precision Advertising Is Here!

linkedin-precision-advertising

Now you can directly market to the wealthiest online users directly on Linkedin using their new Precision Advertising platform!

Linked in has long since been the largest business network in the world allowing business owners from all genres to interact with colleagues as well as potential clients. The one thing LinkedIn lacked was a way to market internally to those contacts; now you can with their new Precision Advertising!

If you are familiar with Facebook ads or Google AdWords you won’t be surprised when you see Linkedin Precision Advertising; LinkedIn’s new platform is virtually the same:

  1. Start by naming the campaign
  2. Redirect ad to your linkedin profile page or your website or other site
  3. The ads are display ads like Facebook, allowing you to ad a picture
  4. YOU CAN EVEN CREATE MULTIPLE ADS FOR SPLIT TESTING!
  5. You can select your geographical area
  6. Select companies you want to market to or categories for more general approach
  7. You can select job titles or categories of titles
  8. You can market to groups
  9. Select male or female
  10. Select age
  11. You can select to pay by PPC (pay per click) or per 1000 impressions
  12. You control your budget by specifying the max amount you want to spend and you can break it down per day and stop any time.
I’ve done a tutorial on Facebook ads, which will help you in setting up ads for LinkeIn Precision Advertising as well.

I’ve not run any ads yet on Linkedin Precision Advertising but it I believe it could effective as the average page owner in Linedin has an income of almost $90,000 annually which is higher than Facebook or Twitter users.  I’m a little disappointed that you can’t drill down deeper on demographics like Facebook but the proof will be in the pudding as they say.

Give it a try.  If you do, I’d love to know your results. Linkedin Precision Advertising just may open new opportunities for you to expand your business.

Opening the doors to your Internet and Social Media Marketing success!

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About Roger Ely

Roger has developed his skill as a marketer over 40 years in sales & 15 years as an entrepreneur. "Like most I've had to adjust to the new age of internet marketing and develop my skills in Social Media Marketing, SEO, Blogging & article generation. These are more than just strategies to get on Page One Google...they're necessary to communicating your desire & abilities for helping your clients thereby bringing those very clients into your services and giving you more opportunity to do what you love the most - HELP PEOPLE GET WHAT THEY WANT - YOUR PRODUCT!"
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