For those of us in business, knowing how to write headlines that sell is not always easy.
Headlines play a part of everyting we do from emails to Posts to ads. And, although we may think we know how to write headlines that convert, it’s easy to get lazy or forget to implement good form in our emails, ads & posts and so they go unread or unopened.
So for those that know how to write headlines already and for those newbies, here is a check list of 4 things you should never fail toconsider when writing your email headline, Facebook or Googlead or even short post; anything that has to make an impact in a few words.
1) Urgency: First you should always convey a sense of urgency. Put a deadline for purchase or some element related to time. Ex “make $2000 working from home” or better “Make $2000 a week working from home”
2) Unique: They say (whoever they are) that there is nothing new under the sun. But even if you sell a product that loads of other people sell you can still find a unique way to present it. Ex: “Get iFame my new Facebook Fan Page Generator.” or better “Turn Facebook into your own ATM with iFame!” (Now go buy it! LOL)
3) Ultra-Specific: You’ve heard the term “Teaser”. Well that’s what your headline needs to be; words that tease the reader into reading more and hopefully buying your product. Ex: “When was the last time you made $4000 in under 24 hours? Let me show
you how I did it! or “NEVER eat these foods before a workout.” See how they “tease” or coax you into wanting to hear more?
4) Useful: We all have our own interests at heart sometimes and a good headline appeals to that reality. “Enjoy our crispy crust pizza tonight and save 20%.” (appeals to hunger and savings)
So there ya go! Now when you write that headline for your emails or ads just put a value of 1-4 for each element (1 being about as useful as a screen door in a submarine and 4 being stronger than Ban Roll Deodorant…in other words it don’t stink!)
Hope that helps ya bring in more coin. There’s lots of other useful tips on this blog beyond how to write headlines so don’t forget to sign up to get all the new posts.
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Plugins: When was the last time you made $4000 in under 24
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