Video Reveals Dramatic Changes How to Use Facebook Ads

Today Facebook made dramatic changes to it’s sponsored (paid) ads that will affect how to use Facebook ads. As if the new Timeline wasn’t enough, true to form, Facebook once again stirs things up with more changes; this time to how to use Facebook Ads.

Here are some of the highlights to how to use facebook ad changes:

  • There’s a change when open the page; more of a step-by-step approach rather than showing you the whole system at one time.
  • The number of characters you can use to create ads is reduced from 135 to 90.
  • New guidelines for how you select CPC or CPM: this is BIG!
  • Even bigger is the new minimum charges for ads: $10/day or $100 lifetime

This video walks you through the Facebook ads changes and how to use them.

As of April 12, 2012 Facebook has changed the layout of setting up a Sponsored Ad. This tutorial walks through those changes.

If you’re confused by all the changes, it seems Facebook is trying to get business Timeline users to start using paid ads and are upping the price to do so. Remember they took away our “default landing tab”. Well that feature IS available if you use the paid ads.

The move to change how we use Facebook ads makes sense when you consider that’s how they make their money. You didn’t think Facebook was a benevolent friend did you?

“Like” it or not (pun intended) the change is here so you’ll have to learn a new way of how to use Facebook ads.

Opening the doors to your Social Media and Internet Marketing Success!


PLUGINS: Need more help with Facebook marketing?  Go to

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About Roger Ely

Roger has developed his skill as a marketer over 40 years in sales & 15 years as an entrepreneur. "Like most I've had to adjust to the new age of internet marketing and develop my skills in Social Media Marketing, SEO, Blogging & article generation. These are more than just strategies to get on Page One Google...they're necessary to communicating your desire & abilities for helping your clients thereby bringing those very clients into your services and giving you more opportunity to do what you love the most - HELP PEOPLE GET WHAT THEY WANT - YOUR PRODUCT!"
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2 Responses to Video Reveals Dramatic Changes How to Use Facebook Ads

  1. davi says:

    hey mate, which software do you use for making your video?

    • Roger Ely says:

      Hi Davi: I use Screenflow for Mac and just use the internal mic. If I’m doing sales video or need better quality audio I use Apples’ Blue Snow Ball mic but the internal one works pretty good.

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