Well, not literally but your blog or web site will now be exposed for it’s true colors… or lack thereof!
In case you didn’t notice, when you do a search now, there’s a little magnifying glass next to every link. If you click on that magnifying glass and then hover over the site you’re searching, you’ll see a “large” image of the site in all its “glory”…. or not so glorious.
This little device is Google’s “Instant Previews”! It used to be that you might have a few seconds to get someone’s attention and entice them to go to your site with clever words. Not anymore! Now you have a fraction of a second to get their attention and your site better pass muster! What does that mean for you? Here are some tips.
COLOR, COLOR EVERYWHERE!
You’ll notice when you browse various sites with “Instant Previews” the ones that pop out at you have color. You want your site to POP don’t you? Then you need DYNAMITE color! Not a lot of different colors but 1-3 should suffice make your site stand out. An eye toward design is the key. Don’t overdo it.
CLUTTER, CLUTTER EVERYWHERE!
Clean is better. If you’ve got a lot of clutter with advertising, boxes, bangles, left & right side bars, and on and one – DE-CLUTTER. Keep it clean and simple and easy to read.
NOW READ THIS!
Make sure you headlines and sub-heads are large enough and bold enough to be seen. You should be able to read your main headlines under this new “microscope”.
CONTENT IS GOOD BUT DON’T OVERDO IT!
Of course you want to be providing good content but you don’t want the page to look like one long paragraph with nothing but text! Keep paragraphs short, use QUALITY images and leave some white space! Images should be clear and strong – no cheap clip art! If you can’t see what it is in the thumbnail, get rid of it.
STRUCTURE FOR SKIMMERS!
The brain is an amazingly efficient processor. Many people will just scan a page to see if it’s of interest So again, make sure bullet points can be seen & embolden all key points down the page length to keep their interest.
The added advantage to doing all this is it will help format everything for mobile devices as well. If you use word-press, an additional WP plugin to install to help format for mobile devices is “wp touch”. (it’s FREE!)
Remember you have less than a second now to grab a prospects attention and get them to click on your link instead of someone else’s so make sure you stand out in the sea of words!
Go check out your site now! Does it pass muster? Need help?
To your social media matters,
PLUGINS! Need help making your site POP! I know how to help. Free consult available – just ask!