One thing I know for sure WE ALL NEED MORE CLIENTS! Right? The other thing I know for sure is many of us are scratching our heads trying to figure out how to find them. In this article, I’m going to show you the best “fishing hole” to fish in and how to bait the hook!
As many of you may (or may not know) LinkedIn boast being the largest international business network with over 100,000,000 (that’s one hundred million) members with an average income of almost $90,000; higher by the way than FaceBook @ 61,000 and Twitter Twitter @ $58,000. These folks are highly tech savvy and regular users of Social Media. According to a recent report I just read, for many, LinkedIn tops all other Social Media sites in popularity.
“Fifty-nine percent of social media users said it’s more important to have a LinkedIn account than any other type of network membership, according to a study released by ROI Research Inc.”
This being the case doesn’t it make sense to “fish” here…. where the rich fish are biting? But how?
TIP 1: My first suggestion is of course join and set up a profile. (I’ll teach you later how to get ranked #1 in a LinkedIn search so ya’ll come back now! Ya hear?! Next join some groups; actually join a lot of groups. Just go up to the groups tab and search for groups relevant to your niche (niche = product for you uninitiated :-D )
TIP 2: Once your a member, join the conversation; DON’T START SELLING! …at least not just yet. After a week or so of starting conversations and responding to others (I call this chumming the waters) then you can get your bait ready to cast.
This time won’t been wasted; your actually becoming the thought leader and creating some name recognition. Also, you’ll notice at the top of most of the groups pages that there’s a “Promo” tab. This is the place for YOU to promote YOUR business so don’t forget to take advantage of it.
TIP 3: When you are ready to promote something here’s one way to reach all those group members at once:
- write your post and post it
- after it’s loaded go back and click the “share” button under the post
- There’s a drop down box that shows anyone, connections, groups and a new individual
- Just select groups and start typing in the groups you want to reach and your post will go to all the individuals in the group. POWERFUL!
TIP 4: Go to advanced search in the upper right hand column. This will give you the ability to do a demographic search and also include your groups. This way you can search for people with interests in what you’re selling and promote directly to them.
Do a Boolean search to get better targeting. (Google search Boolean to get details). Once you’ve narrowed it down to 100 or so results, just email them directly with your offer.
TIP 5: Post regularly and connect with folks
I thing you’ll find if you do these things on a regular basis you’ll find new clients every week.
Opening the doors to YOUR Social Media & Internet Marketing success!