WATCH OUT IF YOU’RE USING A FACEBOOK PROFILE PAGE AS A BUSINESS PAGE!
First of all it’s against FaceBook’s policy, which clearly states that if you use a personal profile page as a business page they can shut you down and you’ll lose all your friends and information. This is a strict no no!! You may not get caught but what if you do and you have 2000 or 3000 “friends” and you lose them with no way to contact them to tell you where you are now; is it worth the risk?
The fact is you also lose a lot of business functionality and marketing benefits by not having both a personal profile to gather friends and a business page with which to invite those friends and promote to them. Here’s what FaceBook has to say:
“Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Facebook Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.”
Also something they don’t mention is that you lose a lot of SEO “juice” by not having a business page as Google, Bing and others index these pages and help you boost your page ranking. In addition, as mentioned above, you can’t administrate a page without having a profile page.
So overall it’s in your best interests to set up a personal profile and from there a business “like” or what used to be called, a “fan” page.
So what if you’ve already screwed it up? You can convert.
Here’s how to convert your profile page to a business page.
Before you start bear in mind that you will lose your information if you don’t save it so you first you need to download all your profile data. ONCE YOU CONVET TO A BUSINESS PAGE YOU CAN NOT UNDO IT!
FIRST DOWNLOAD YOUR INFO. HERE’S HOW:
1) Log into FaceBook and in the upper right hand corner click account and than account settings.
2) Under “My Account’ go to the bottom and click “learn more” next to “download your info”
3) CLICK DOWNLOAD
Now that you’ve backed up your Personal Profile content, you’re ready to convert your Personal Profile to a Business Page. Once converted, you will use the same login information as before to access your Page, but now your account will be limited to a Business Account status only.
Here are the steps to convert your Personal Profile Page to a Business Page:
1. Go to http://www.facebook.com/pages/create.php?migrate. Start by clicking one of the 6 boxes to find the best niche for your business.
TIP: You may want to try more than one section to find a tighter niche for your business. Each box has slightly different niches.
2) Once you’ve picked a general “box” and niche now you can name the page.
VERY IMPORTANT TIP #1: Since this will be indexed and help with rank be sure to use your keywords in the title. If you’re business name is “Betsy’s Pretty Posies” you might NOT want to use that since no one will be searching those terms. ”Floral Arrangements by Betsy” might be better (without the “”).
VERY IMPORTANT TIP #2: Remember that the title has to be good grammar, no punctuation and do NOT use all caps, as an one of those things can get you banned. Just put your keywords into a relevant, well structured title.
VERY IMPORTANT TIP #3: If you plan on using FaceBook ads now or in the future you especially want the title to be relevant to what you’re selling as it will be at the top of ALL your FaceBook ads.
That’s it…you’re done! Once you go to the page it should populate with all your friends now showing up as “likes” on your business page. If not, try refreshing the page. You’ve also got your download to fall back on to fill in missing data.
Opening the doors to your Social Media Success!
PLUGGINS: You may also want to check out my FREE “Complete Guide to the New FaceBook Business Page Profile” to guide you through all the differences between that and a personal profile