Well they say change is inevitable but Facebook puts new meaning to the word with yet another change this time to Facebook Pages Timeline!
Of course we’ve already seen the new timeline enacted on our personal profiles so you should be some what familiar with Facebook Timeline by now. The new FB business page timeline will take some getting used to.
In my opinion some of the changes are good, some are going to take some time to adjust to and some just plain need to go away! Here’s a video introduction to the new timeline.
MY THOUGHTS ABOUT MARKETING WITH THE NEW FACEBOOK PAGES TIMELINE:
For business marketing, it will take some creativity to create thought provoking graphics that imply a call to action of some kind; sometimes called subliminal advertising. It’s not as easy as it was but it can be done on these new Facebook page timelines.
I do like the fact that the canvas area for the new landing tabs is larger; from 520 pix to over 800 pix. They will be more the size of the old fan pages which converted nicely. (If you don’t have a way to create sales pages, squeeze pages optins with video etc, you may want to check out my new “iFame” graphic generator for Facebook; IT’S AWESOME…even if I do say so myself! )
I also like the fact that the tabs/apps will have a graphic icon rather than just text. This also provides a way to “brand” that space and coordinate it with our websites and the header. Business owners will have to hire these created if their not adept at graphic design. (To change the graphic, go to your admin area, to change settings to apps. Then select settings under the app you want to change. It gives you the dimensions.)
My understanding is that at this point is that, although we won’t have the default landing tabs to generate our lists, we’ll still be able to use paid Facebook ads to drive traffic back to our welcome tab or landing page tab to generate lists and promote our products. Of course this is probably what FB is angling for as their revenue generator.
By being able to “pin” a post at the top for a week it will provide a way to insert a call to action at the top of the page to direct folks to an offer or an opt-in page. Plus, you can click on the star to enlarge the post across the page.
Facebook paid ads have changed as well. Now you can select FB “Premium” ads and actually target your friends of your fans and guarantee they see your ad. The way this works is you make a post that’s engaging and if you get a “Whale” to comment -someone who has thousands of friends – you can go into FB ads and select that post to use as your ad, which will then automatically target all the friends of anyone who has commented on that post. Here’s a link to a download of the Facebook “Sponsored Stories” ad platform.
The new Facebook Page Timeline also provides a nice interface with personal profile timelines.
At first I was a little put off by the changes, but the more I talk about it the more excited I get about the potential. Let me know your thoughts about the new Facebook pages timeline.
FOR A “DONE-FOR-YOU” FACEBOOK PAGE TIMELINE DESIGN JUST CLICK THE LINK.
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