Setting Up the Perfect FaceBook Ad Campaign!

facebook-advertisingI hear declarations all the time like, “Internet Marketing doesn’t work!”, “FaceBook ads don’t work!”, “You’re throwing your money away wasting it on Social Media marketing.”, etc.

Many times it’s a simple as trying to wing it on your own without professional advice and like Icarus you get your wings singed & you go down in flames.  So, if you’ve tried and failed, please set aside your bias for the moment, listen to my instructions and analyze where your first attempt went wrong.

Done right, Facebook Ads can generate hundreds if not thousands of leads for under a couple hundred bucks.  I did my first campaign for $20 and got over 300 “likes”, got them in my sales funnel for email marketing and made over $4000.  NOT TOO SHABBY!

Let’s dive into what I feel is the most powerful & cheapest way to attract new clients on the net; FaceBook ads!


1) Headline – needs to ask a question or offer something like “5 tips to…” or “10 ways to….” etc
2) Image – Grab attention but needs to be relevant
- smiling faces looking out get clicks.
- Remember a picture says a thousand words.
- FB will smack down the ad if it’s not relevant.
- NO logos
- NO unreadable text
- NO personal head shots unless relevant                                                                           
- It’s been tested that putting a frame around your picture also helps attract attention.            Since the amount of text is limited a good way to add more is take advantage of photo     editing and add text to your relevant, attention grabbing photo                                      3) Body – body text should be one BIG promise                                                           4) Call to action – end body text with a call to action  - could be your phone # or “get your FREE XXX” to “help you xxx” and make it clickable tied to a url with a free download, pdf etc.


  • The best strategy is to ask a question & promise to answer by clicking through to a “Sandwich” page, if you’re taking them off Facebook or a Landing page on your fanpage to keep them in Facebook
  • don’t go straight from ad to wall – want them on landing page.
  • Sandwich page is different from a Squeeze page or optin in that you just give enough content that can be consumed in a few minutes and then take them to you sales page where you make the BIG offer and monetize it.
  • You may list your services and how they’ll help solve the problem and offer a discount for acting now etc
  • At bottom of Sandwich page put “next page” w/ imbedded URL to get them to move to Sales Page
  • All pages and ad should have some continuity by looking similar.


  • DON’T USE ALL CAPS!  Excuse me…Don’t use all caps!
  • Use proper grammar & spelling… No slang
  • No incomplete thoughts ending with….
  • No false discounts
  • Images must be relevant
  • Nothing offensive….even a little
  • No abbreviations or symbols for words… No “@” for “ex”
  • Be polite, nice and write like an English teacher.

Other than that you can do pretty much whatever you want!! :)


Most of the targeting section is self explanatory.  you can target by location (right down to the zip for highly target), age, sex, who they’re connected with and more.  But where most people get it wrong is picking broad keyword or categories.

Under “Interestes” you can select “Broad Category” or “Precise Interest Targeting”; you want precise.  Do some keyword research to see what terms people are searching and then use one or two terms only.  You don’t want to end up with millions of results.  Thousands maybe.  But the trick is to reach people that are already interested in your keyword.

Let’s say you know a competitor or someone in your niche that has a fan page with thousands of followers that could potentially buy your product.  In the “Precise Interest” box put there name, or their page name.  Then add the keyword (just hit the little + sign to add more than one.  Now when you add goes out, it will show up on the pages of all the people following that person or niche.


Write a six ads and test them; 2 with same text different image, 2 with same image different text, 2 with a change in demographics.  If you click through rate is below 2% after a couple days, tweak the ads or the targeting demographics.


  • Set up a small budget to cover a couple days for testing.  Under advanced mode in pricing you want to use CPC.  This is Pay Per Click where you pay if someone clicks the ad)  Don’t use CPM.
  • Rule of thumb is bid 1/2 the recommended amount for 2 days then bid the recommended amt for 2 days to determine your ROI  - this should give you the low & high
  • You can bid a few cents over the low but not a round number… May see the bid range go down but you’ll rarely pay as high as the bid amount
  • if you’re driving traffic to an internal fanpage you’ll pay less.
  • Watch it daily so it doesn’t get out of control and cost you more than you want
  • You can set a cap for the campaign so you won’t bust your budget.

I hope you’ve found this helpful but I’m fully aware it may be information overload and you’re eyes are glazing over at the thought of having to try this.  DON’T PANIC!  I’m just a phone call or email away and willing to help you any way I can.

Unlocking the door to Your Social Media Success!

Plugins: Right now you can take advantage of 50% most of my Social Media Network & Marketing services.  Check it out on the “Service Matters” tab!

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About Roger Ely

Roger has developed his skill as a marketer over 40 years in sales & 15 years as an entrepreneur. "Like most I've had to adjust to the new age of internet marketing and develop my skills in Social Media Marketing, SEO, Blogging & article generation. These are more than just strategies to get on Page One Google...they're necessary to communicating your desire & abilities for helping your clients thereby bringing those very clients into your services and giving you more opportunity to do what you love the most - HELP PEOPLE GET WHAT THEY WANT - YOUR PRODUCT!"
This entry was posted in BUSINESS MARKETING COACHING, FaceBook, FaceBook, FREE TRAINING COURSES. Bookmark the permalink.

4 Responses to Setting Up the Perfect FaceBook Ad Campaign!

  1. AL says:

    I really enjoied your teachings. May i ask why can’t we write in all cape.? becouse I can read it much better. and #2 it looks Much better in capts.
    I know that some young Geek or English teacher said If you use all caps “your Yelling at everyone.! But I disagree. I see it as being more Polite and Kind. Becouse its easyer to read and it looks like you care more when we use caps. Your more sincere. Well that s my old way of thinking perhapps . I not acollage kid any more. BUT I LIKE CAPS… BUT I DON’T WANT TO HURT ANYONES EARS OR MAROLES. I realy like your words of wisdom. Hay how about if you do your teaching useing VIDEO. I for one LOVE that much more than my SLOW READING. Thanks again ROGER.

    • Roger Ely says:

      Thanks for the comment and yes all caps is considered yelling in this virtual space. I do plan to do some videos and am, in fact, just getting ready to start a video tutorial series so stay tuned.

  2. AL says:

    Hay Roger.Perhaps you can Help me figure out how to find a Financial Partner or Investor.To help me with my Inventions>and Many more Inventors Invent their Inventions and pro teck their Inventions.Becouse Most of us ,like me don”t have $2,k to $2o,k to get it started. Yet I,ve seen many of my simple ,but very Profitable Inventions show up 1,2,3,5,even 10 Years latter and i say. you know i Invented that years a go . I feel sick.Becouse Iam still strugling to make ends meet .Yet I know every Good Gift comes from GOD. But as of yet i have not been able to profit from my Inventions becouse i dont have the ware with all to make it.
    Any Ideas how to perform this??? Thanks AL

    • Roger Ely says:

      Search for “Angle Investors”, Investment capital for inventors, financial partners, hard money lenders, JV partners etc in LinkedIn & facebook groups, twitter maybe and google search. If your inventions are good I’m sure someone will turn up. I don’t think it costs that much to get a patent so you lock up you idea till you can get the funds. there are also “inventors guides” out there… books that might help.

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