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Ever wonder why your posts don’t show up in everyone’s news feed that has friended you? Well it’s not because Facebook is penalizing you… or are they?
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Facebook Timeline cover Designs may require some inspiration! Especially if you’re the one creating them. Of course one of the questions I get most often is how do I get the inspiration for the Facebook timeline cover designs I create. Here’s my answer – Continue reading
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WOW! NOW THIS IS WAY COOL!! NOW YOU CAN MAKE VIDEO CALLS TO ALL YOUR FRIENDS ON FACEBOOK (providing of course they have built in or attached video capability.)
I just set this up and used it to call my wife and it works fantastic and it only takes a minute to set up. Here’s what you need to do to start becoming a nuisance to all your friends, family and anyone else you want to bug!
1) FIRST GOT TO http://www.facebook.com/videocalling Continue reading
So you want to add some graphics to your Facebook Page. But what dimension does the Avatar (profile pict) have to be? Or what’s the maximum width for your landing page? What about your pictures & videos?
Well here’s the answer right from Facebook. (FYI I’ve been able to use 200 x 600 for my Avatars. Also your Landing page (iFrame tab) is 520 px wide but unlimited height.)
WATCH OUT IF YOU’RE USING A FACEBOOK PROFILE PAGE AS A BUSINESS PAGE!
First of all it’s against FaceBook’s policy, which clearly states that if you use a personal profile page as a business page they can shut you down and you’ll lose all your friends and information. This is a strict no no!! You may not get caught but what if you do and you have 2000 or 3000 “friends” and you lose them with no way to contact them to tell you where you are now; is it worth the risk?
The fact is you also lose a lot of business functionality and marketing benefits by not having both a personal profile to gather friends and a business page with which to invite those friends and promote to them. Here’s what FaceBook has to say:
“Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Facebook Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.”
Also something they don’t mention is that you lose a lot of SEO “juice” by not having a business page as Google, Bing and others index these pages and help you boost your page ranking. In addition, as mentioned above, you can’t administrate a page without having a profile page.
So overall it’s in your best interests to set up a personal profile and from there a business “like” or what used to be called, a “fan” page.
So what if you’ve already screwed it up? You can convert.
Here’s how to convert your profile page to a business page.
Before you start bear in mind that you will lose your information if you don’t save it so you first you need to download all your profile data. ONCE YOU CONVET TO A BUSINESS PAGE YOU CAN NOT UNDO IT!
FIRST DOWNLOAD YOUR INFO. HERE’S HOW:
1) Log into FaceBook and in the upper right hand corner click account and than account settings.
2) Under “My Account’ go to the bottom and click “learn more” next to “download your info”
3) CLICK DOWNLOAD
Now that you’ve backed up your Personal Profile content, you’re ready to convert your Personal Profile to a Business Page. Once converted, you will use the same login information as before to access your Page, but now your account will be limited to a Business Account status only.
1. Go to http://www.facebook.com/pages/create.php?migrate. Start by clicking one of the 6 boxes to find the best niche for your business.
TIP: You may want to try more than one section to find a tighter niche for your business. Each box has slightly different niches.
2) Once you’ve picked a general “box” and niche now you can name the page.
VERY IMPORTANT TIP #1: Since this will be indexed and help with rank be sure to use your keywords in the title. If you’re business name is “Betsy’s Pretty Posies” you might NOT want to use that since no one will be searching those terms. ”Floral Arrangements by Betsy” might be better (without the “”).
VERY IMPORTANT TIP #2: Remember that the title has to be good grammar, no punctuation and do NOT use all caps, as an one of those things can get you banned. Just put your keywords into a relevant, well structured title.
VERY IMPORTANT TIP #3: If you plan on using FaceBook ads now or in the future you especially want the title to be relevant to what you’re selling as it will be at the top of ALL your FaceBook ads.
That’s it…you’re done! Once you go to the page it should populate with all your friends now showing up as “likes” on your business page. If not, try refreshing the page. You’ve also got your download to fall back on to fill in missing data.
Opening the doors to your Social Media Success!
PLUGGINS: You may also want to check out my FREE “Complete Guide to the New FaceBook Business Page Profile” to guide you through all the differences between that and a personal profile
Hey everybody. I’m having trouble keeping up with all the changes Facebook is making. Now their changing the layout of “pages”, which will affect everyone with a fan page.
Here’s a link to 3 videos by Jo Barnes explaining all the changes and walking you through what they can do for you. http://www.freefanpagetemplates.com/newfbpages.html
Most of the changes seem pretty good.
Opening doors to our Social Media Success!
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Dan Zarella, of http://danzarrella.com/, recently published an interesting chart of six statistics about facebook marketing.
Test it out or yourself to find what works for you.
Opening doors to you Social Media success,
I hear declarations all the time like, “Internet Marketing doesn’t work!”, “FaceBook ads don’t work!”, “You’re throwing your money away wasting it on Social Media marketing.”, etc.
Many times it’s a simple as trying to wing it on your own without professional advice and like Icarus you get your wings singed & you go down in flames. So, if you’ve tried and failed, please set aside your bias for the moment, listen to my instructions and analyze where your first attempt went wrong.
Done right, Facebook Ads can generate hundreds if not thousands of leads for under a couple hundred bucks. I did my first campaign for $20 and got over 300 “likes”, got them in my sales funnel for email marketing and made over $4000. NOT TOO SHABBY!
Let’s dive into what I feel is the most powerful & cheapest way to attract new clients on the net; FaceBook ads!
THERE ARE 4 DISTINCT PARTS TO A GREAT FACEBOOK AD:
1) Headline – needs to ask a question or offer something like “5 tips to…” or “10 ways to….” etc
2) Image – Grab attention but needs to be relevant
- smiling faces looking out get clicks.
- Remember a picture says a thousand words.
- FB will smack down the ad if it’s not relevant.
- NO logos
- NO unreadable text
- NO personal head shots unless relevant - It’s been tested that putting a frame around your picture also helps attract attention. - Since the amount of text is limited a good way to add more is take advantage of photo editing and add text to your relevant, attention grabbing photo 3) Body – body text should be one BIG promise 4) Call to action – end body text with a call to action - could be your phone # or “get your FREE XXX” to “help you xxx” and make it clickable tied to a url with a free download, pdf etc.
BEST MARKETING STRATEGY:
BIG NO NO’S OR FB WON’T APPROVE AD:
Other than that you can do pretty much whatever you want!!
Most of the targeting section is self explanatory. you can target by location (right down to the zip for highly target), age, sex, who they’re connected with and more. But where most people get it wrong is picking broad keyword or categories.
Under “Interestes” you can select “Broad Category” or “Precise Interest Targeting”; you want precise. Do some keyword research to see what terms people are searching and then use one or two terms only. You don’t want to end up with millions of results. Thousands maybe. But the trick is to reach people that are already interested in your keyword.
Let’s say you know a competitor or someone in your niche that has a fan page with thousands of followers that could potentially buy your product. In the “Precise Interest” box put there name, or their page name. Then add the keyword (just hit the little + sign to add more than one. Now when you add goes out, it will show up on the pages of all the people following that person or niche.
Write a six ads and test them; 2 with same text different image, 2 with same image different text, 2 with a change in demographics. If you click through rate is below 2% after a couple days, tweak the ads or the targeting demographics.
I hope you’ve found this helpful but I’m fully aware it may be information overload and you’re eyes are glazing over at the thought of having to try this. DON’T PANIC! I’m just a phone call or email away and willing to help you any way I can.
Unlocking the door to Your Social Media Success!
Plugins: Right now you can take advantage of 50% most of my Social Media Network & Marketing services. Check it out on the “Service Matters” tab!
The new profile has a great new look with a cool little synopsis of your bio at the very top. To get yous just click here on FaceBook Profile. Then click in the upper right hand corner where is indicates you new profile. That’s it! It will automatically make the changes. ENJOY!
Here’s a short video on how to connect your FaceBook Fan Page to your FaceBook Profile. Great for SEO and to build up Fan Page membership.